140th Anniversary: LEVI’S® BRAND UNVEILS FIRST EVER NON-DENIM LEVI’S® 501® COLLECTION

Celebrating 140 years of iconic Levi’s® jeans bloggers were invited to this star studded event where Celebrities such as Felicia chin tosh zhang ya hui and Ian fang were there to showcase their Levi's 501 interpretation in the fashion parade.

How could I miss this when Levis have accompanied me throughout my childhood, youthhood and adulthood.

 
Introducing a non-denim Levi’s® 501® collection for the first time by the celebrities. Breaking with tradition, yet maintaining the product’s true essence and timeless spirit, the three-piece non-denim collection is available in mineral red, chalk blue and true chino.
~ I still prefer the chalk blue color which is what I feel jeans is about.

The celebs managed to showcase a very different style each 
- cool chic, girl next door, current generation and preppy. (Personally I like Tosh look. Feels the most comfortable) - I never like folding my jeans high up because feels like it makes  the calves look huge. Well...

 
Nowadays, it is important that jeans to be comfortable. Specially so when it has fallen into the category of semi formal look.
Tosh hence showcased how flexible the jeans can be by doing his breakdance motions in it.


Public participation were also called for. Identifying the special elements of Levi's 501.

Here's the review of the Arcuate stitch design on the back pocket has been a feature since Levi’s® 501® jeans were first made, making it one of the oldest clothing trademarks in use today (see the green arrow)

And also the Two Horse leather design being added to the back leather patch. 
~ For myself, I always recognize the jeans by that!




Each celeb had then styled an 7 days shirtless guy based on their personal style interpretation using Levi's 501 jeans- the highlight of the event! (haha)

After the voting process. Who will be the winner?

  

And the winner is 

 

Supporters!

 

Kudos to the Levi's team!

 

Bloggers Unite for Levis! 

 

ABOUT THE LEVI’S^® BRAND

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Their range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com. 

About Levi Strauss & Co.

Levi Strauss & Co. Is one of the world’s largest branded apparel companies and the global leader in jeanswear, marketing its products in more than 110 countries worldwide. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s® and Dockers® by Levi Strauss & Co™ brands. Levi Strauss & Co. Reported fiscal 2008 net revenues of $4.4 billion. The company’s Asia Pacific Division was established in 1995 in Singapore. It comprises local subsidiary businesses, licensees and distributors selling its products in 39 countries in Asia Pacific and Southern Africa. For more information, go to http://levistrauss.com

About Jay Gee Enterprises Pte Ltd

Jay Gee Enterprises (Pte) Ltd, a part of Jay Gee Melwani Group of companies is one of the leading and well known names in fashion and lifestyle retailing with its origins dating back to 1883 and presence across South East Asia. The group’s portfolio of brands span across luxury to affordable price segments catering to adults, young and children alike and include brands like Levi’s®, Dockers®, dENiZEN™, Aigner, Giuseppe Zanotti Design, New Look, T.M.Lewin, Aeropostale, Celio, Ashworth, Levi’s® Kids, OshKosh B'Gosh, adidas® kids, carter’s® and Nike Young Athletes.